Search Marketing SEO & SEM
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ad (PPC).
Search Engine Marketing” was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM to refer soley to paid search
Below are some of the most common terms also used to refer to SEM activities:
- Paid search ads
- Paid search advertising
- PPC (pay-per-click) *
- PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
- CPC (cost-per-click) *
- CPM (cost-per-thousand impressions) *
- Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.
Are You In the Game?
Whether you have an existing website or are getting ready to launch a new one. It’s no longer possible to just sit back and expect your customers will find you no matter how long you have been in business or how pretty your website is.
Instead you must be and remain proactive with Search Engine Optimization (SEO & SEM) strategies if you want to your site to get ranked and stay at the top of search engine results.
The goal of search engine optimization (SEO)
SEO is all about raising the ranking of your website to generate qualified traffic to you site. With advances in the sophistication of search engines it has become more important than every to have “Relevant content” on your site to find that perfect match between you and your ideal customer. Aka On-Site SEO
The next equally important step is establishing “Authority” for your site. This can also be thought of as having other people/companies sites endorsing your site. This is done by creating a network of qualified incoming Links to your site. AKA, Off-site SEO
Those who are the top of the search engine results are there because they have worked at getting and retaining their prime online location in search results.
The reward of being on the top of organic listing
Studies have show that companies that ranking first on Google receive 40%-50% of all the clicks on that page!! This can be a HUGE advantage over your competition and result in significant growth in your business.
Your Guide To Success
As you can see a successful online presence has many interlinking components or layers. Knowing what order to proceed to create a successful website can seem confusing. Understanding how to design, plan and implement a comprehensive online marketing strategy can be overwhelming.
Having someone work with you from start to finish with a proven track record of creating a successful online presence is your best route for your own online success.
Contact Full Circle Marketing today for a no obligation talk about your online needs.